21 May

Representing my hometown of Newport, winning the Powergen Cup with Leeds, captaining Brive in the Heineken Cup, and helping Wales win a Grand Slam in the Six Nations – these are just a few of the amazing achievements that I’m proud to say I was a part of.

Unfortunately, my rugby days were cut short due to a shoulder injury. It was devastating at the time, but when the pain faded I realised how much rugby had shaped who I am today, and I’m thankful for the skills the game gave me.

Giving 100% in training, day-in-day-out, built my self-discipline and showed how honesty and commitment are key to getting positive results at the highest level.

I developed strong leadership skills and learned the value of teamwork; on the field of play, it meant having specialists in the right positions around you, knowing we could trust each other to do a job so that points went on the board and matches were won.

After retiring from rugby I became Business Development Director at Amplified Business Content, and co-founded the Entrepreneur Wales Awards, which has since become a regional element of the famous Great British Entrepreneur Awards.

Then in 2016, my business partner, Nick James, and I were speaking at London Welsh RFC with Tim Boag. Tim was looking for ways to raise money for the club after it had gone through liquidation.

It was then we had the idea to upgrade the club’s facilities to start a co-working and business hub.

I realised the idea could be applied to clubs across the country, using hospitality suites that are often empty through the working week. This was the start of the HUB XV concept – a co-working hub and business community built upon the values of rugby and elite sport.

For me the idea was exciting because it would let me apply my leadership, teamwork and performance excellence skills to the business world. Just as importantly, host venues could hire out under-used facilities and unlock new revenue, helping clubs to grow at grass roots level.

I brought together an experienced team to help turn the HUB XV dream into reality, and after many months’ hard work, we opened the first HUB XV at Bath Racecourse in September 2018. The venue is perfect for co-working and boasts beautiful views across the Somerset countryside.

Earlier this year, HUB XV opened at Glamorgan Cricket at Sophia Gardens. It’s another superb stadium in the heart of Cardiff, where members can even keep an eye on the cricket action while working.

That’s what’s different about HUB XV – it puts co-working into prestigious settings, where members can tap into that energy of achievement.

It’s a community driven by the performance values of elite sport, such as leadership, commitment and teamwork, where professionals lend their knowledge and experience to help one another get over the gain line.

At their core, HUB XV and rugby are about support. For this reason, we have chosen to support Scottish rugby legend, Doddie Weir, who revealed his battle with motor neuron disease in June 2017. In response, Doddie set up the My Name’5 Doddie Foundation, which raises funds to fight the disease and help its victims. We are proud to have My Name’5 Doddie Foundation as the official charity partner for HUB XV.

The response we’ve had to HUB XV so far has been fantastic. We’re looking forward to opening in more stadiums in the UK very soon, before moving into overseas markets. It has been hugely exciting to see our business community expand, bringing more opportunities to our members and partners.

We would love for you to be part of the HUB XV journey too. If you’re interested in finding out more, just drop me a message, or contact me on:

Thank you

Alix Popham

Founder & CEO, HUB XV


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